Rolfe Pancreatic Cancer Foundation Dashes for Early Detection

July 24, 2018
LCWA recently helped our client the Rolfe Pancreatic Cancer Foundation raise awareness for its annual DASH for Detection 5K walk/run to help fight for an early detection test for pancreatic cancer, which is the third leading cause of cancer death in the U.S., with the lowest survival rate.
Early detection of pancreatic cancer can significantly improve survival rates for this deadly disease. While survival rates for other major cancers have significantly increased thanks to early detection research, basic research grants for pancreatic cancer are lacking. Funds raised during the DASH for Detection help advance the development of early detection.  
To reach our target Chicagoland audience, LCWA launched a three month media outreach and social media campaign. We identified two local spokespeople with impactful personal stories involving pancreatic cancer and the Rolfe Foundation to highlight in pitching and participate in interviews. Through outreach to top Chicago media, we secured multiple interviews, feature stories and roundups leading up to the event.
LCWA also supported the DASH on social media, including targeted Facebook content and ads that led to high engagement and hundreds of clicks directly to the event’s registration page. We also tapped one of our spokespeople to share her story and promote the DASH during an encouraging Facebook Live chat.
The 2018 DASH for Detection on the beautiful Chicago lakefront was a big success for our client. It was attended by families who have lost loved ones to pancreatic cancer, those currently fighting the disease and supporters. We’re proud to play a role in driving awareness for this emotional and high-energy gathering of those passionate about funding early detection research for pancreatic cancer. Stay tuned for more Rolfe Foundation eventsand programs and learn how to get involved in this vital cause here.