Recent insights from LCWA

Back-to-school season is here, and although it’s been a couple years (OK, maybe a bit more than that for some of us…) since we’ve stepped foot in a classroom, there were plenty of lessons to be learned on online this week. Mad about Glad:Chicago restaurant Giant is one of the hottest tickets in town, so when it hosted an invite-only

The lines between forms of communication are blurring, and design technology is more accessible than ever with programs like Canva and Photoshop. Consequently, PR and marketing professionals are finding design to become an increasingly necessary skill. Recently, members of our Chicago PR team attended a workshop held by the American Marketing Association which highlighted a few high-level design concepts. Looking for a design refresher? Here

 It has been a week of remembering the past while looking toward the future. People have come together in times of crisis, becoming stronger together. Here are a few stories from the past week: Chicago Remembers 9/11 – 17 years after the tragic events in New York City, people around the country have been sharing memories of 9/11. Back in

Even when you’re a household brand name like Trex, things can get lost in translation. Ove r the past decade, the leading manufacturer of wood-alternative decking and railing has focused on expanding its global footprint. Today, Trex products are available in more than 40 countries. As the PR agency of record for Trex, the LCWA home PR team has been