Recent insights from LCWA

September 4, 2018

Shorter Name, Bigger Audience

Our client, the Urgent Care Association of America (UCAOA) recently changed its name to the Urgent Care Association (UCA), and the organization is leveraging the rebranding as an opportunity to engage and expand its membership base. Just like its industry, the UCA is evolving, offering education, networking opportunities, advocacy, tools and connections for an ever-growing array of on-demand healthcare providers.
August 31, 2018

Goodbye Summer, Hello Fall

While the first day of fall isn’t until September 22nd, the internet this week was all things fall, from upcoming movie premieres and the return of the PSL to odd fall fashion trends. Also, some fast-food chains are making noise in the news this week. Here are my favorite finds: Welcome Back #PSL: It may not feel like fall just
August 28, 2018

Bloggers Take on Speed Cleaning With the Rejuvenate Click n Clean

With so many home products on the market, consumers continue to turn to bloggers to find the best products. During the past couple of months, the Rejuvenate home PR team worked with bloggers to coordinate a campaign to show how the Rejuvenate Click n Clean can clean any floor surface in the home – and fast. To reach our target
August 24, 2018

Socially-inspired Brand Evolutions

In the era of digital dominance and social influence, brands that don’t redefine their core values or re-strategize PR and marketing efforts will fall behind. Here are my favorite finds this week of how some brands are reinventing themselves: Wild Animals Roam Free – After 116 years of imprisonment, the iconic Barnum’s Animals uncaged its animal crackers – and it’s