Shorter Name, Bigger Audience

September 4, 2018

Our client, the Urgent Care Association of America (UCAOA) recently changed its name to the Urgent Care Association (UCA), and the organization is leveraging the rebranding as an opportunity to engage and expand its membership base. Just like its industry, the UCA is evolving, offering education, networking opportunities, advocacy, tools and connections for an ever-growing array of on-demand healthcare providers.

LCWA assisted the organization in communicating the new name and its tagline – “Your Gateway to Better” – by developing targeted key messages, creating thoughtful and innovative news materials, writing informative introductory email announcements and generating media coverage in major trade publications. Showcasing UCA as a nimble association evolving to meet industry needs while reaching new audiences, ongoing PR campaigns will help UCA engage new and existing members and continue positioning the association as the go-to expert for urgent health needs.