September 4, 2018
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LCWA assisted the organization in communicating the new name and its tagline – “Your Gateway to Better” – by developing targeted key messages, creating thoughtful and innovative news materials, writing informative introductory email announcements and generating media coverage in major trade publications. Showcasing UCA as a nimble association evolving to meet industry needs while reaching new audiences, ongoing PR campaigns will help UCA engage new and existing members and continue positioning the association as the go-to expert for urgent health needs.