February 9, 2018
With the “biggest snow storm of the year” headed toward Chicago, everyone is starting to hibernate for the final six weeks of winter. Below are some of my favorite headlines of the week to keep you cozy over the weekend. Super Sunday – Just like that, the biggest sports night of the year came and went. While the game was
February 6, 2018
Weil-McLain Brings the Heat to 2018 AHR Expo
Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a
February 2, 2018
Self-selecting the News
As usual, it was a busy week for the news media, and social platforms are no different. Instead of the State of the Union on Tuesday, the State of the State in Illinois Wednesday or the building excitement for some football game this weekend, I focused my attention on some better business practices … and a little bit of nostalgia.
January 30, 2018
Polishing to Perfection: A Whitepaper on Flooring
In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play