Recent insights from LCWA

Last month, our client Weil-McLain attended the 2018 International Air-Conditioning, Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVACR industry. Thanks to some proactive outreach and diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expowith a

As usual, it was a busy week for the news media, and social platforms are no different. Instead of the State of the Union on Tuesday, the State of the State in Illinois Wednesday or the building excitement for some football game this weekend, I focused my attention on some better business practices … and a little bit of nostalgia.

In PR, attention to detail and keeping all audiences in mind is vital to the success of any project – and whitepapers are no exception. We recently completed one such whitepaperfor our client Ecore, an innovator in flooring technology for commercial, athletic and residential facilities. The goal of the whitepaper was to introduce the important role sound-absorbing flooring materials play

While the USA Gymnastics trial and government shutdown talks dominated the headlines, there were a few unrelated stories that somehow cut through the clutter. Here are a couple that captured our attention: The Unicorns Are Back – It wasn’t long ago that news feeds were filled with magical references of a unicorn trend. Well, according to Shutterstock’s 2018 visual trend