Recent insights from LCWA

This back-to-school season, LCWA helped client the American Academy of Sleep Medicine (AASM) drive awareness about the importance of healthy sleep for youth and adolescents through the third annual Student Sleep Health Week (Sept. 12-18, 2022). The nationwide observance amplified critical messaging surrounding student sleep health, powered by expert spokespeople, student influencers and partner organizations. We grabbed media attention for

As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why

Carbon monoxide is the number one cause of accidental poisoning deaths in the U.S. Hurricane season is an especially dangerous time, as improper generator use can increase risk of high levels of this deadly, odorless gas entering the home. To educate viewers about the dangers of CO and encourage them to equip their homes with life-saving CO alarms – which

Working with external vendors is an important part of many of our clients’ PR campaigns. Whether you’re coordinating a satellite media tour, sponsored content or a multi-media campaign, you’ll have many options when it comes to vendors, which can be overwhelming. In order to produce the best work, it’s important to know how to choose and work with a vendor.