Recent insights from LCWA

With the holidays just around the corner, everything from store windows to streetlights are getting lit up in red and green. This week, even the news seemed particularly colorful. Check out my multicolor week in review: Out of the Blue – After losing his dog nearly two months ago, our very own Nicho Campos just picked up his furry friend

The lines between traditional forms of communication are blurring. With more tools at our disposal than ever before, industry professionals have endless ways to tell a client’s story—one of which is by dropping the consumer right in the middle of that story. Experiential marketing connects brands with consumers by facilitating direct consumer interaction. For some greater insight into activating this

This week started out with everyone still in a food coma from Thanksgiving, but continued on to be a busy news week. From a royal engagement to holiday travel woes, there was a little bit of information for every category – good and bad. An American Princess – Everyone woke up on Cyber Monday to some cheerful and welcome news

Introducing New Alexia Premium Vegetable Side Dishes Amid busy lives and hectic schedules, families continue to seek ways to simplify their lives, especially in the kitchen. But simple doesn’t have to mean tasteless. Alexia Foods, a line of premium, frozen potatoes and all-natural side dishes, has introduced six new Alexia Premium Vegetables Sides. Flavors include: Cauliflower Risotto with Parmesan Cheese