Recent insights from LCWA

December 1, 2017

From Food Coma to News Coma

This week started out with everyone still in a food coma from Thanksgiving, but continued on to be a busy news week. From a royal engagement to holiday travel woes, there was a little bit of information for every category – good and bad. An American Princess – Everyone woke up on Cyber Monday to some cheerful and welcome news
November 29, 2017

Serving Up A Great Big Bowl of Deliciousness

Introducing New Alexia Premium Vegetable Side Dishes Amid busy lives and hectic schedules, families continue to seek ways to simplify their lives, especially in the kitchen. But simple doesn’t have to mean tasteless. Alexia Foods, a line of premium, frozen potatoes and all-natural side dishes, has introduced six new Alexia Premium Vegetables Sides. Flavors include: Cauliflower Risotto with Parmesan Cheese
November 27, 2017

900 North Michigan Shops Illuminate the Magnificent Mile

LCWA kicked off the holiday season with Illuminate 900, the second annual tree lighting ceremony hosted by our client 900 North Michigan Shops to benefit Make-A-Wish® of Illinois. With a gorgeous 50-foot tall tree at center stage, the event featured seasonal activities, holiday performances and a host of yuletide characters. Ushering in the holiday spirit, Santa led the countdown alongside
November 21, 2017

Holiday Prep

As we prepare to brine the turkey and bake pies this Thursday, it is a wonderful opportunity to prepare for the holidays – and the onslaught of retail media coverage. While I can’t wait for that slice of pie, here are a few of my favorite finds that make the week go a little faster to help get you to