Recent insights from LCWA

It’s Friday the 13th! A day of mystery and superstition. To kick of this week’s recap, here are some weird facts you may not know about this legendary day courtesy of USA Today. For instance, did you know that people with a fear of Friday the 13thare said to have paraskevidekatriaphobia? Try saying that five times fast. Actually, if you

LCWA recently helped client Ecore promote its selection as the exclusive provider of state-of-the-art ergonomic flooring for Hilton Hotels’ new revolutionary “Five Feet to Fitness” suites, a new wellness concept that brings more than 11 different fitness equipment and accessory options into the hotel room. Hilton’s Five Feet to Fitness concept aims to provide health and wellness-minded guests with the

Recycled paper has long had a reputation for being dingy, dull and low-quality. However, with recent advancements in technology, these stigmas no longer hold true. Recently, Boise Paper asked us to help build awareness for the quality and performance of today’s recycled paper with a four month-long comparison campaign. The #Dare2Compare campaign showed the similarities between Boise® X-9® Multi-Use Copy paper

Below are a few interesting finds to help lift your spirits during a week filled with tragedy and continuous political banter. I hope they spark your curiosity … Enjoy! SURPRISE…The Holidays Are Coming – I don’t mean to cause alarm, but it was noted during a conference call this week that there were only 79 more days until Christmas. It’s