Recent insights from LCWA

This week, though the weather has been dreary, social media has been fyre. From hot fashion trends of celebrates to the quaint, old-timey styles of the British royals, there seems to be something for everyone. Here are my four happenings that caught my eye: Fyre didn’t cause this meltdown – In case you missed it, the Fyre Festival – promised to be

Last week I attended the Public Relations Global Network(PRGN) conference in Dallas, hosted by our partner firm there, Three Box Strategic Communications. It was a great meeting of smart professionals and I thoroughly enjoyed the time networking, learning and sharing ideas with leaders from PR firms around the world. Nearly 40 agencies were represented, and the perspective on communications, media

Working with the media is as old as the hills in the PR world, but the online influencer landscape has changed significantly in the past few years. Through diligent searching, outreach and relationship building, my colleagues and I have built a database of YouTubers, Instagrammers and others whose reach is wide and influence significant. But the tides shift quickly –

Whether it’s a boss that drones on and on with nothing but clichés, equipment that doesn’t work, or constant interruptions while on a conference call, office life is full of daily frustrations. While these challenges are enough to raise anyone’s blood pressure – could they also be an unlikely source of humor? We certainly thought so, and with our client