May 15, 2012
Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany), European media already are
May 11, 2012
Proud to Toot Our “Horns”
Silver and gold…silver and gold…everyone wishes for silver and gold. Well, this week, our wish came true at the Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was honored with three awards – one gold and two silver – for outstanding public relations programs. The First Alert teamnabbed a Golden Trumpet Award in the Issues Management category for
April 18, 2012
Happy Anniversary PRGN!
The Public Relations Global Network (PRGN), the world’s fourth largest network of independent public relations firms, celebrates its 20th anniversary this year with a year-long series of events, including the underwriting and building of a house for an impoverished family in Cape Town, South Africa. LCWA joined PRGN ten years ago as the Chicago representative office. The Network has almost
March 2, 2012
Tapping Our Natural Talents
We live in a world that focuses on fixing our weaknesses – just think of all the self help sites, books and programs. LCWA decided to turn things around and look at the strengths of each individual in the firm. We embarked on a journey using StrengthsFinder 2.0 from Gallup Press to uncover each person’s talents. All of us took