Agency News

November 2, 2010

LCWA: 25 Years Strong

This month, we are celebrating our 25th anniversary. We were founded in November 1985 by Lou Williams, who set out to provide the strategic thinking and capabilities of a large agency with the personal approach and dedication of a smaller firm. I am happy to say that mission is still intact at LCWA. During the past 25 years, the public
July 22, 2010

Two for the Times

Two LCWA clients were featured in placements in today’s New York Times Home Section! The Electrolux Ergorapido stick vacuum was highlighted as a great pick for college-bound students, including a great picture, quote from the company spokesperson and link to purchase. In the same section, the Grohe Rainshower Collection of colorful shower heads was featured with a great picture and
July 9, 2010

Two PR Team Additions

I’m pleased to announce the addition of two new members to our PR team! Hunter Hackett joins LCWA as a senior account executive. He is a new addition to the Chicago PR scene, having recently relocated from Washington D.C., where he worked for a strategic communications firm. Hunter has a strong news background and started his career by working for
June 17, 2010

Another Successful LCWA Media Tour

This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter