Proud to Toot Our “Horns”

May 11, 2012

Silver and gold…silver and gold…everyone wishes for silver and gold. Well, this week, our wish came true at the Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was honored with three awards – one gold and two silver – for outstanding public relations programs.
  • The First Alert teamnabbed a Golden Trumpet Award in the Issues Management category for its “Breathe Easy, California” campaign surrounding a new law requiring CO alarms in every single-family home in the state. This campaign included a state-specific survey (conducted by LCWA Research), media outreach, direct mail, and a series of donation events in key markets. LCWA’s efforts helped to drive significant consumer education and product sales during a key period for this client.
  • The First Alert teamalso was recognized with a Silver Trumpet Award in the category of Issues Management for its “Great Escape” campaign for 2011’s FirePrevention Week. This campaign leveraged proprietary research (again conducted by LCWA’s research team) in traditional and social media outreach to communicate the importance of fire escape plans. Adding fun to a typically serious topic and drive fans to First Alert’s Facebook page, we hosted a sweepstakes and awarded one lucky winner a “Great Escape” to Chicago, home of the Great Chicago Fire which inspired the declaration of Fire Prevention Week. In addition to airfare and hotel accommodations, the winner received tickets to see “The Great Fire” at Lookingglass Theater Company and dinner at The Chicago Firehouse Restaurant.
  • Additionally, our General Growth Properties team won a Silver Trumpet Award in the category of Special Events for the 9/11 Memorial Event it planned and executed at Oakbrook Center. With just one week to plan, LCWA executed a moving and newsworthy ceremony featuring a Hinsdale resident whose firefighter brother lost his life in the World Trade Center collapse, providing a local angle to the international remembrance and reinforcing Oakbrook Center as a caring member of the community.
It’s always an honor to be recognized for the work we do with and on behalf of our clients. Congratulations to these teams and to everyone at First Alert, Oakbrook Center and LCWA who helped in the planning and execution of these award-winning programs!