Chicago

March 13, 2018

You Always Need a Plan

Recently we attended the Public Relations Society of America Chicago(PRSA) monthly luncheon about crisis communications. The panel of seasoned professionals provided many tips and insights from personal experience about surviving and navigating a crisis, and was a great reminder to dust off the crisis plan and be prepared for the next time you need it. Have a Plan The most
February 27, 2018

Navigating the Changing Landscape of Pitching Healthcare Reporters

Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this
December 18, 2017

Politics & PR in 2017: Lessons From the Media

Earlier this month, I attended the Publicity Club of Chicago’s  luncheon featuring an esteemed panel of state and local politics reporters from the AP, POLITICO, WBEZ and the Chicago Tribune. They did not hold back when sharing their thoughts on the political media environment in 2017. As we all know, the atmosphere was volatile, straining relationships between reporters, PR reps
November 27, 2017

900 North Michigan Shops Illuminate the Magnificent Mile

LCWA kicked off the holiday season with Illuminate 900, the second annual tree lighting ceremony hosted by our client 900 North Michigan Shops to benefit Make-A-Wish® of Illinois. With a gorgeous 50-foot tall tree at center stage, the event featured seasonal activities, holiday performances and a host of yuletide characters. Ushering in the holiday spirit, Santa led the countdown alongside