July 2, 2012
This Fourth of July, we’re asking Facebook fans, “what does freedom mean to you?” For our client First Alert, freedom means having the ultimate peace of mind that your home is protected and safe. For that reason, we’ve worked with First Alert this week to launch its “Independence Day” sweepstakes on Facebook. From now until July 13, fans can visit
June 29, 2012
In the Mix…“Secret Millionaire” Viewing Party on Sunday
In June, the LCWA team was charged with creating local buzz for ABC’s July 1st“Secret Millionaire” episode featuring Steve Kaplan. In just a couple of weeks, the LCWA team secured several interviews, articles and blog posts in Chicago media, all leading to Sunday’s program. We will attend the show’s viewing party to watch the show and support the worthy causes represented
June 28, 2012
In the Mix…Trex Kicks-Off “Summer Comfort” Sweepstakes
The signs of summer are all around: flowers are blooming, the sun is shining and people are lounging on their decks! To celebrate the season, and to increase the brand’s Facebook follower base, we worked with Trex to launch the month-long “Summer Comfort” Sweepstakes on June 20. Just by “liking” the Trex Facebook page and clicking on a special app,
June 18, 2012
In the Mix…First Alert Hits 15,000 Facebook Fans!
The First Alert Facebook page has reached 15,000 fans! Last summer, the page had only 1,046 fans, but now – just one year later – it has grown to be the number one brand page in its industry. The LCWA team has continued to develop the First Alert fan base by posting engaging content and creating several opportunities for fans,