In the Mix…First Alert Launches “Independence Day” Sweepstakes

July 2, 2012

This Fourth of July, we’re asking Facebook fans, “what does freedom mean to you?”  For our client First Alert, freedom means having the ultimate peace of mind that your home is protected and safe. For that reason, we’ve worked with First Alert this week to launch its “Independence Day” sweepstakes on Facebook. From now until July 13, fans can visit the First Alert Facebook page and click on the sweepstakes tab for a chance to win one of four security camera systems! This is one in a series of sweepstakes we’ve coordinated for First Alert this year to increase fans and engagement. Our last sweepstakes generated more than 1,300 new “likes” and pushed First Alert over the 15K fan mark!  We’re looking forward to the results of this latest promotion.  In the meantime, on behalf of the First Alert team, have a happy and safe Fourth of July!