June 3, 2021
Now, more than ever, outdoor living is in! The COVID-19 pandemic has prioritized how we view and use our homes, with consumers reimagining how to maximize and enjoy their exterior spaces. We leveraged this trend for our client Trex Company, the largest manufacturer of high-performance, low-maintenance, wood-alternative outdoor living products, by collaborating with Country Living and Good Housekeeping on the first-ever Makeover
May 5, 2021
Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day
Did you know that LCWA client Trex Company’s world-famous composite decking is made from 95% recycled materials? To amplify the company’s “green” story in conjunction with Earth Day (April 22, 2021), we pitched key media with the goal of pointing eco-minded consumers in the right direction for turning their trash into treasure in the form of Trex decking. We found success
March 30, 2021
Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month
We helped our client the Pulmonary Fibrosis Foundation (PFF) bring awareness to the devastating lung disease affecting more than 200,000 Americans with a total of over 92.6 million impressions garnered in January. Below are a few stories and highlights from coverage secured throughout the month using a multifaced media approach. Feature Stories Drive Awareness A byline article by Dr. Sonye
February 23, 2021
Trex Leverages Influencer Dream Deck to Garner Consumer Coverage Amidst COVID-19
We work with our client, Trex Company, to fill the media pipeline with relevant and inspiring outdoor living content throughout the year. Keeping the brand top-of-mind among homeowners, while reinforcing the brand’s position as a leader among trade professionals, our PR program equips media with outdoor living ideas, approachable DIY tips and aspirational imagery. An integral component of our program