Now, more than ever, outdoor living is in! The COVID-19 pandemic has prioritized how we view and use our homes, with consumers reimagining how to maximize and enjoy their exterior spaces. We leveraged this trend for our client Trex Company, the largest manufacturer of high-performance, low-maintenance, wood-alternative outdoor living products, by collaborating with Country Living and Good Housekeeping on the first-ever Makeover Takeover Renovation Summit, a virtual DIY home improvement event hosted by the magazines.
The livestreamed, interactive event served as a highly successful and engaging way to reach home-passionate consumers interested in outdoor renovations during a year when homeowners are expected to invest more time and money in their outdoor spaces. Trex’s Vice President of Marketing Leslie Adkins joined a panel discussion featuring high-profile design experts, including HGTV designer Brian Patrick Flynn along with Chris and Peyton Lambton, co-hosts of DIY Network’s “Yard Crashers,” to help attendees get their decks and yards ready for outdoor living season. From deck design considerations and materials to backyard trends, outdoor living accessories and doable DIY projects, the panelists covered a wide range of topics that allowed for an organic conversation about the benefits of Trex products. In fact, every panelist personally endorsed Trex as their go-to decking brand!
Nearly 1,000 consumers from around the world tuned in to the “Great Outdoor Spaces” session. Following that discussion, attendees were invited to connect directly with Leslie in a Zoom breakout room for a live Q&A session. More than 120 consumers joined to learn more about Trex outdoor living products. This was a highly engaged audience that came to ask questions specifically about Trex! Leslie answered questions fielded by moderator Lisa Bergamotto, style director for Good Housekeeping, while a team of “Trexperts” (including Trex and LCWA team members) responded to questions in the live chat. Throughout the breakout session, our client was able to directly connect with consumers about designing their dream decks and outdoor spaces with Trex products.
Looking for expert tips to spruce up your backyard? You can check out the virtual Trex panel discussion on the Good Housekeeping website!