October 9, 2017
Recycled paper has long had a reputation for being dingy, dull and low-quality. However, with recent advancements in technology, these stigmas no longer hold true. Recently, Boise Paper asked us to help build awareness for the quality and performance of today’s recycled paper with a four month-long comparison campaign. The #Dare2Compare campaign showed the similarities between Boise® X-9® Multi-Use Copy paper
October 4, 2017
Celebrate IN GOOD TASTE This October
LCWA client and local Chicago non-profit the Lynn Sage Foundation is raising awareness this October for breast cancer research as it celebrates the 10thanniversary of the IN GOOD TASTE Campaign. The Lynn Sage Foundation’s IN GOOD TASTE campaign brings together more than 170 of Chicago’s top restaurants and bars to raise awareness and support for local breast cancer research during
September 27, 2017
AASM Offers Online Bedtime Calculator to Help Families #MakeTime2Sleep
LCWA is a proud partner in the National Healthy Sleep Awareness Project, along with client the American Academy of Sleep Medicine (AASM), the CDC, Sleep Research Society and others. One of the project’s goals is to increase the amount of people getting the recommended hours of sleep for their age. That was the objective behind this summer’s #MakeTime2Sleep campaign, which
September 25, 2017
Back-to-School Tips Everyone Can Appreciate
We kicked off back-to-school season with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked people to give us their best back-to-school tip. This generated a lot of insight to share with Boise Paper’s followers throughout August and September. The sweepstakes, hosted on Facebook, garnered a great response in engagement, exceeding our expectations