August 14, 2014
The nation’s sleep experts agree: obstructive sleep apnea (OSA) – a potentially life-threatening disease involving episodes of complete or partial airway obstruction during sleep – is dangerously on the rise. LCWA client the American Academy of Sleep Medicine (AASM) is continuing its partnership with CDC on the National Healthy Sleep Awareness Project with a new campaign: urging the 25 million (and counting)
August 12, 2014
Grooming Media for Coverage at SuperZoo
Our July was filled with grooming competitions, new pet products and, of course, pets at the SuperZoo 2014 Expo in Las Vegas. LCWA attended the show with the Jarden Animal Solutions brands – Oster Professional Products, Nourish Dog Shampoo and First Alert for Pets – where we assisted with the booth, hosted media, talked to groomers and executed Facebook giveaways.
August 4, 2014
In the Mix…Join the “POD Squad”
We are helping our client First Alert hold a fun summer sweepstakes on Facebook to celebrate its new Safety POD, which promotes personal safety for multiple lifestyles! The Safety POD (Protection on Demand) is a hand-held device that features a two-way alarm, an LED light and is small enough to fit in the palm of your hand, but loud enough (100 decibels)
July 30, 2014
Final Call for Nominations for the World’s Top Personal Trainers!
We’re in the final days of the nominations phase for our client Life Fitness’ Personal Trainers to Watch competition! Fitness professionals around the globe have until tomorrow, July 31, to be nominated or nominate themselves for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. The 10 finalists will be invited to participate in a live global competition in New York City