July 22, 2014
When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative
July 14, 2014
The Search is on for the World’s Top Personal Trainers!
We are once again helping our client Life Fitness, the global leader in fitness equipment manufacturing, search for the world’s top personal trainers! Fitness professionals around the globe can be nominated – or nominate themselves – through July 31 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. Now in its fourth year, the program recognizes and rewards elite trainers around the world who embody
July 10, 2014
Loaves & Fishes Celebrates 30th Anniversary
In conjunction with National Hunger Awareness Month in June, LCWA worked with our new client, Loaves & Fishes Community Services, to spread the word about the organization’s 30-year history of providing food assistance and empowerment services to families in need throughout Chicago’s western suburbs. To commemorate Loaves & Fishes’ 30thanniversary, we helped to coordinate a press conference to kick off
July 1, 2014
LCWA Empowers Dentists to Market Their Skills
LCWA has the pleasure of working with several health-focused associations and recently we met personally with the members of the American Academy of Dental Sleep Medicine (AADSM) to advise this growing group of dentists on strategies for marketing their practices locally. Most sleep apnea patients don’t know that dentists can offer a comfortable and effective treatment for sleep apnea, called