July 28, 2014
Excessive barking is a huge problem for America’s 83.3 million dog owners – not to mention their neighbors. In fact, with 30-40% of dogs barking excessively, this issue can lead to strained relationships – and is the third most likely reason dogs end up in shelters. Enter LCWA client First Alert for Pets, and its new Bark Genie tools (Automatic and Handheld),
July 22, 2014
Bringing a Local Angle to a National Brand
When reaching out to a media outlet in a small or regional market, it’s important to consider why its audience cares about the story you’re telling – it’s important to communicate, “what’s in it for them?” With this in mind, LCWA recently launched a regional outreach program on behalf of client Trex Company, the world’s largest manufacturer of high-performance wood-alternative
July 14, 2014
The Search is on for the World’s Top Personal Trainers!
We are once again helping our client Life Fitness, the global leader in fitness equipment manufacturing, search for the world’s top personal trainers! Fitness professionals around the globe can be nominated – or nominate themselves – through July 31 for the Personal Trainers to Watch program at www.lifefitness.com/personaltrainers. Now in its fourth year, the program recognizes and rewards elite trainers around the world who embody
July 10, 2014
Loaves & Fishes Celebrates 30th Anniversary
In conjunction with National Hunger Awareness Month in June, LCWA worked with our new client, Loaves & Fishes Community Services, to spread the word about the organization’s 30-year history of providing food assistance and empowerment services to families in need throughout Chicago’s western suburbs. To commemorate Loaves & Fishes’ 30thanniversary, we helped to coordinate a press conference to kick off