June 17, 2014
Chronic sleep loss and sleep illness are big problems in America – demonstrated by the Centers for Disease Control and Prevention (CDC) classifying insufficient sleep as a “public health epidemic.” LCWA client the American Academy of Sleep Medicine(AASM) has partnered with the CDC on a project to increase awareness of sleep illness and the importance of sufficient sleep: the National
June 9, 2014
In the Mix…Building a Client’s Bottom Line
All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.
June 4, 2014
Eureka Contest Engages Fans in a Powerful Way
This spring, Eureka unveiled the powerful new AirSpeed ALL FLOORS vacuum. To bring its POWER message to fans on social media in a meaningful way, we created a contest supporting the powerful organizations across the country that touch our fans’ lives. From March 18 to May 6, we held the Eureka “Power of Change” contest on Facebook and asked fans
May 21, 2014
Eureka Proven Power Preview Panel
To coincide with the launch of the new Eureka AirSpeed ALL FLOORS and EXACT Pet vacuums, our client Eureka hand-selected 40 bloggers to test the newest Eureka products before they hit shelves. Based on independent testing, the Eureka AirSpeed ALL FLOORS and EXACT Pet cleans carpets better than the Dyson DC41 and DC40, respectively. We asked bloggers to support this