July 1, 2014
LCWA has the pleasure of working with several health-focused associations and recently we met personally with the members of the American Academy of Dental Sleep Medicine (AADSM) to advise this growing group of dentists on strategies for marketing their practices locally. Most sleep apnea patients don’t know that dentists can offer a comfortable and effective treatment for sleep apnea, called
June 17, 2014
.The Healthy Sleep Project: Raising Awareness with the CDC
Chronic sleep loss and sleep illness are big problems in America – demonstrated by the Centers for Disease Control and Prevention (CDC) classifying insufficient sleep as a “public health epidemic.” LCWA client the American Academy of Sleep Medicine(AASM) has partnered with the CDC on a project to increase awareness of sleep illness and the importance of sufficient sleep: the National
June 9, 2014
In the Mix…Building a Client’s Bottom Line
All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.
June 4, 2014
Eureka Contest Engages Fans in a Powerful Way
This spring, Eureka unveiled the powerful new AirSpeed ALL FLOORS vacuum. To bring its POWER message to fans on social media in a meaningful way, we created a contest supporting the powerful organizations across the country that touch our fans’ lives. From March 18 to May 6, we held the Eureka “Power of Change” contest on Facebook and asked fans