July 24, 2018
LCWA recently helped our client the Rolfe Pancreatic Cancer Foundation raise awareness for its annual DASH for Detection 5K walk/run to help fight for an early detection test for pancreatic cancer, which is the third leading cause of cancer death in the U.S., with the lowest survival rate. Early detection of pancreatic cancer can significantly improve survival rates for this deadly
June 12, 2018
The Power of a Face-to-face Meeting
I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and
June 5, 2018
Maximizing Social Media to Reach Patients
Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the
March 15, 2018
Distilling History with Jim Beam Bourbon
This week marked a major milestone for our client Jim Beam® Bourbon, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand’s flagship distillery
