June 5, 2018
Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the
March 15, 2018
Distilling History with Jim Beam Bourbon
This week marked a major milestone for our client Jim Beam® Bourbon, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand’s flagship distillery
March 14, 2018
Rejuvenate Puts Cleaning to the Test at IHHS
Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago. LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning
February 13, 2018
Bringing Brand History and Heritage to Life
The long and storied 223-year history of Jim Beam Bourboncame alive at the Beam Suntory headquarters in Chicago in January, offering the Beam staff a variety of experiences ranging from a virtual tour of the Jim Beam bourbon distillery in Clermont Kentucky and hands-on cocktail classes, to bourbon tastings and fireside chats with Beam family members. One of the highlights