Events

As the saying goes, a satisfied customers is the best business strategy. With that in mind, LCWA recently worked with Trex to harness the power of its happy deck owners through the #MyTrexDeck sweepstakes. This multi-channel social promotion served two main purposes – to encourage warranty registrations among Trex deck owners and to leverage them as brand ambassadors. The promotion

LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial

As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA

When our client Snow Joe + Sun Joeannounced that it wanted to do its biggest giveaway yet – two trips for two to any SUNNY or SNOWY destination in the U.S., we knew we had to go all out with a full social blitz to promote this epic sweepstakes. One of the trips was to be given away on site