Events

When you specialize in promoting brands in the home and building products arena like we do, January is inevitably one of the busiest months of the year. Why? Trade show season! This year was no exception. Between the Consumer Electronics Show (CES), the International Builders’ Show (IBS), and the Winter Furniture, Décor and Gift Market – all hosted in Las

At LCWA, we’re willing to go the distance for our clients. And in my case, that means 4,391 miles!  I recently traveled to Barcelona, Spain, to assist Life Fitnessin naming the top personal trainer for 2015 at the Personal Trainers to Watch final judging event. The trip was the pinnacle of months of prep work and coordination for the team. In

If you Google “CES,” you’ll receive about 903,000,000 search returns. If that alone doesn’t astound you, think about how challenging it must be for brands to cut through the clutter of the Consumer Electronics Show to make their mark on key journalists covering the mega event. Over the past several weeks, we helped one of our clients do just that

LCWA recently helped AASM with two successful Twitter campaigns to raise awareness about new recommendations for adults to sleep seven or more hours per night. The first involved a #7andUpTwitter chat with AASM president Dr. Nathaniel Watson, CDC expert Dr. Anne Wheaton, the Sleep Research Society and moderator Huffington Post Healthy Living to discuss the new recommendations and overall importance of