January 14, 2016
If you Google “CES,” you’ll receive about 903,000,000 search returns. If that alone doesn’t astound you, think about how challenging it must be for brands to cut through the clutter of the Consumer Electronics Show to make their mark on key journalists covering the mega event.
Over the past several weeks, we helped one of our clients do just that – thanks first and foremost to a marquee brand doing wonderfully innovative things in the connected home space.
In concert with First Alert’s integrated marketing and communications team, we laid the groundwork early, launching a core Onelink by First Alert product and teasing other exciting, one-of-a-kind product introductions that did not disappoint come show time. Getting a healthy jump on outreach and having incredible assets – beautiful videos, diverse photography, and well-written and detailed press materials – helped to ensure our collective brand/agency team was a valuable resource to top-tier journalists covering the show.
Additionally, participating in key media-facing events like CES Unveiled and CES ShowStoppers ensured more quality time with media eager to cover unique facets of exhibitors’ wares. Thanks to these events and a strong presence at CES 2016, years of relationship building and highly skilled interviewees from First Alert helped to generate half a billion impressions in one week. That’s an astounding figure but so indicative of the level of innovation in the new Onelink by First Alert products. So far, 2016 is looking very promising!