May 5, 2016
To kick-off the spring outdoor living season for our long-time client Trex, the world’s largest manufacturer of high-performance, wood-alternative decking, LCWA successfully pitched and secured high-profile exposure for the brand on “Home Front,” a live online Q&A hosted by The Washington Post. The widely followed and interactive platform proved to be an ideal showcase for Trex’s new spokespeople – deck
March 17, 2016
First Alert and Chicago Bulls Team Up to Take Charge of Fire Safety
Our client First Alerthas partnered with the Chicago Bulls to help educate kids about the importance of fire safety! As part of this partnership, the year’s first “Take Charge of Fire Safety” event was held this week at the Kroc Center on Chicago’s South Side. More than 150 kids attended the after-school event, which featured the Incredibulls as well as
February 25, 2016
Weil-McLain Heats Up Conversation at 2016 AHR Expo
Last month, our client Weil-McLain attended the 2016 International Air-Conditioning, Heating, Refrigerating Expo in Orlando, Fla., where nearly 61,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVAC marketplace. Thanks to some proactive outreach and diligent booking efforts from LCWA, Weil-McLain entered the 2016 AHR Expo arena with a leg up on the
February 9, 2016
The Trials and Triumphs of Trade Show Season
When you specialize in promoting brands in the home and building products arena like we do, January is inevitably one of the busiest months of the year. Why? Trade show season! This year was no exception. Between the Consumer Electronics Show (CES), the International Builders’ Show (IBS), and the Winter Furniture, Décor and Gift Market – all hosted in Las