April 13, 2022
As the most trusted brand in home and fire safety, LCWA client First Alert conducts extensive outreach to fire services nationwide and supports numerous organizations to assist in raising awareness of fire and carbon monoxide (CO) threats. As part of this effort, First Alert teams up with the Chicago Bulls and Chicago Fire Department to host “Take Charge of Safety”
February 3, 2022
Patient Stories Drive Awareness of Pulmonary Fibrosis
Hosted by our client, the Pulmonary Fibrosis Foundation (PFF), the PFF Summit biennial healthcare conference took place in late 2021 to gather the pulmonary fibrosis (PF) community and discuss PF, a devastating lung disease affecting more than 250,000 Americans. Several PFF Ambassadors served as panelists during PFF Summit, and LCWA secured media coverage of their inspiring stories to educate others
November 30, 2021
LCWA Helps Packaging Producer Leverage NexTrex® Certification
Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its
June 3, 2021
Trex Joins Panel of Top Designers to Help Consumers Achieve their Dream Decks
Now, more than ever, outdoor living is in! The COVID-19 pandemic has prioritized how we view and use our homes, with consumers reimagining how to maximize and enjoy their exterior spaces. We leveraged this trend for our client Trex Company, the largest manufacturer of high-performance, low-maintenance, wood-alternative outdoor living products, by collaborating with Country Living and Good Housekeeping on the first-ever Makeover