General

As we get further and further into “The Age of the Smart Home,” many new homeowners are finding that their new homes are haunted, and not just by any typical ghost. The Verge published a story in March of this year titled “Living with the ghost of a smart home’s past” about the various trials, tribulations, and headaches that can

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays

As PR professionals, we know the importance of a strong brand. Still, it is always fascinating to see how brand power plays out in the field and the impact it has on the purchasing decisions of consumers and trade professionals, alike. With that in mind, the results of this year’s Builder Brand Use Study were especially fun to review since

LCWA was once again included in the O’Dwyer’s ranking of independent PR firms. Gaining recognition as one of the top independent agencies in the nation is an important measure of our status in the industry. We are ranked 5th nationally for the Home and Housewares category. We are proud to work with some of the top home brands in the