General

After months of preparation, the LCWA home products PR teamhelped Eureka officially launch the Eureka Brushroll Clean last week – their newest vacuum model featuring innovative self-cleaning technology! Within hours, tech media were already abuzz online with comments about the latest release in two great write-ups. CNETassociate editor Ry Crist posted an article on the vacuum and Brushroll Clean Technology,

Hollywood dominated the news this week with the announcement of this year’s Academy Award nominations. Check out the full list of this year’s contenders below, along with some other stories that caught our attention: Oscar Buzz: The Academy of Motion Picture Arts and Sciences announced its 2015 list of Oscar nominees this week. “Birdman” leads the race with 9 nominations, including a Best

Holiday gift guides are very competitive, especially at the national broadcast level, which is why LCWA was thrilled to gain coverage for the new Contigo AUTOSEAL West Loop with Easy Clean Lid travel mug in a round-up on “The Dr. Oz Show” last week!  The show featured Contigo’s top travel mug in a holiday gift segment titled “Health Gifts That

We don’t have any tricks, but we do have a treat: the top stories from social media! Here’s what peeked our interest this week: Spooky Spoofs: Oreo proved (again) that the brand has some scary good tactics when it comes to cranking out engaging social media content. The brand’s Halloween Vine videos were a spoof on popular scary movie scenes,