Healthcare

April 3, 2018

Make It Rain All Year Long: Healthcare Data and Expertise is Industry Gold

Ever wonder where the majority of urgent care centers are located in the U.S.? Or want to to know what percentage of urgent care patients are typically transferred to local emergency departments? Image featured in Urgent Care Industry White Paper 2018:The Essential Role of the Urgent Care Center in Population Healthby Stoinmenoff and Newman To answer these and many other questions healthcare
March 27, 2018

AASM Promotes Sleep Apnea Hurts HEARTS Awareness to New Audiences

LCWA recently helped the American Academy of Sleep Medicine (AASM) raise awareness during American Heart Month about the dangers of obstructive sleep apnea on heart health as part of the ongoing “Sleep Apnea Hurts Hearts” campaign with the National Healthy Sleep Awareness Project. Left untreated, this common and severe sleep disorder can be devastating to heart health – more than doubling
March 20, 2018

AASM Brings Together Experts to Show How #SleepWorks4You

LCWA and client the American Academy of Sleep Medicine (AASM) recently launched the Sleep Works 4 You campaign to educate employees and employers on the dangers of workplace fatigue, including tips on getting enough sleep to stay safe and remain productive. As part of the campaign, we held a Twitter chat last Monday – one day after daylight saving time,
February 27, 2018

Navigating the Changing Landscape of Pitching Healthcare Reporters

Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this