Healthcare

December 1, 2015

Recent LCWA-penned Bylines in Medical Trades

LCWA client the Accreditation Association for Ambulatory Healthcare (AAAHC) is seeking to position its leadership and staff as thought leaders in medical accreditation. To accomplish this task, LCWA has ghostwritten a number of bylined articles on topical issues in key service areas and successfully placed them in targeted medical trade publications. In the last month alone, LCWA has placed three
November 12, 2015

Eye Health Life Health Coalition Wants All Eyes on Health

LCWA client Eye Health Life Health Coalition is working to open people’s eyes – about the importance of eye health. This recently-launched, Chicago-based Coalition brings together health, social service and community business leaders as well as primary care providers, optometrists and ophthalmologists to spread awareness of the correlation between eye health and a number of serious chronic issues. We’re excited
November 3, 2015

AASM Makes Waves on Twitter

LCWA recently helped AASM with two successful Twitter campaigns to raise awareness about new recommendations for adults to sleep seven or more hours per night. The first involved a #7andUpTwitter chat with AASM president Dr. Nathaniel Watson, CDC expert Dr. Anne Wheaton, the Sleep Research Society and moderator Huffington Post Healthy Living to discuss the new recommendations and overall importance of
August 24, 2015

Shop Healthy and Save at the Supermarket

This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for