March 22, 2022
Recently, the LCWA healthcare PR team set off on a PR journey alongside Wisconsin resident Mary Hesch, who partnered with our client the Pulmonary Fibrosis Foundation (PFF) to raise awareness and funds for pulmonary fibrosis (PF). Mary embarked on a 1,400-mile trek from Wisconsin to Texas in honor of her mother, who died of PF 25 years ago. We followed
February 3, 2022
Patient Stories Drive Awareness of Pulmonary Fibrosis
Hosted by our client, the Pulmonary Fibrosis Foundation (PFF), the PFF Summit biennial healthcare conference took place in late 2021 to gather the pulmonary fibrosis (PF) community and discuss PF, a devastating lung disease affecting more than 250,000 Americans. Several PFF Ambassadors served as panelists during PFF Summit, and LCWA secured media coverage of their inspiring stories to educate others
January 4, 2022
PRGN Awards Cap an Excellent Year
LCWA closed out 2021 with more awards on behalf of our clients First Alert and the American Academy of Sleep Medicine (AASM). In the tenth year of the Public Relations Global Network (PRGN) Best Practice awards program, LCWA was honored with four prizes for campaigns that showed strategic thinking, creative ideas and outstanding work. First Alert Wins Consumer Communications Category
November 22, 2021
Media Covers Call for Elimination of Daylight Saving Time
If LCWA client the American Academy of Sleep Medicine (AASM) had its way, the recent switch back to standard time would be the last seasonal time change in the U.S. LCWA drove healthcare PR coverage of the dangers of daylight saving time with media interviews in the weeks leading up to the “fall back” to standard time. From the USA