July 13, 2021
As a result of proactive media outreach for LCWA client the American Academy of Sleep Medicine (AASM), LCWA secured a timely interview opportunity with The New York Times surrounding the pandemic’s effect on America’s sleep. AASM board member and practicing sleep medicine physician, Dr. Fariha Abbasi-Feinberg was interviewed for the feature story, titled “The Pandemic Messed With Your Sleep. Here’s
June 18, 2021
LCWA Wins Top Technology Award from Publicity Club of Chicago
Getting the right amount of healthy sleep is important for students of all ages to be healthy and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the
June 3, 2021
AASM “More than a Snore” Radio Media Tour Brings National Awareness to OSA
Many patients are delaying or avoiding medical care due to COVID-19 concerns, including delaying care for common, treatable sleep disorders, such as obstructive sleep apnea (OSA). To help our client the American Academy of Sleep Medicine (AASM) drive awareness about the often-misunderstood signs, symptoms, diagnosis and treatment options for obstructive sleep apnea (OSA), we coordinated a radio media tour (RMT)
March 30, 2021
Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month
We helped our client the Pulmonary Fibrosis Foundation (PFF) bring awareness to the devastating lung disease affecting more than 200,000 Americans with a total of over 92.6 million impressions garnered in January. Below are a few stories and highlights from coverage secured throughout the month using a multifaced media approach. Feature Stories Drive Awareness A byline article by Dr. Sonye