Healthcare

A recent survey revealed that 86% of Americans don’t know the symptoms of pulmonary fibrosis (PF), a disease that affects more than 200,000 people in the U.S. The LCWA team is working closely with the Pulmonary Fibrosis Foundation (PFF) to improve awareness of this progressive and debilitating disease that leads to scarring of the lungs, with no known cure. In February, we scheduled a

On Sunday morning many Americans had to“spring forward,” turning the clock ahead an hour for daylight saving time. Unfortunately, according to an official Health Advisory by our client the American Academy of Sleep Medicine (AASM), studies show that moving into or out of daylight saving time has adverse effects on sleep/wake patterns that can last five to seven days. And

Multi-cultural marketing is no longer a niche business, as the U.S. consumer market continues to grow in diversity. For instance, one in six Americans claim Hispanic origins. Headquartered in Chicago, the 5thlargest city by Hispanic population, LCWA knows the importance of reaching this critical and fastest-growing audience segment. Our team takes pride in knowing and understanding the local Hispanic media.

Our client the Pulmonary Fibrosis Foundation (PFF) set record-breaking attendance this year at its biennial PFF Summit, the world’s largest healthcare conference on pulmonary fibrosis (PF), as 950 PF patients, healthcare professionals, caregivers and scientists from around the world convened in San Antonio to advance the care of those living with PF. To tell the PFF story locally in San