February 18, 2020
Our client the Pulmonary Fibrosis Foundation (PFF) set record-breaking attendance this year at its biennial PFF Summit, the world’s largest healthcare conference on pulmonary fibrosis (PF), as 950 PF patients, healthcare professionals, caregivers and scientists from around the world convened in San Antonio to advance the care of those living with PF.
To tell the PFF story locally in San Antonio, our health team hit the ground running pitching local health reporters and news desks in the weeks leading up to conference. As part of these efforts, we were able to secure a compelling piece on the local CBS station, KENS-TV, featuring co-chairs of the PFF Summit.
To open the segment, PFF Ambassador and San Antonio resident, Dot Delarosa, shared her PF health journey, offering hope and inspiration to those affected with PF by speaking about her own experiences with this serious lung disease. In addition, local pulmonologist Dr. Anoop Nambiar of UT Health San Antonio, and Dr. Joseph Lasky of Tulane University in New Orleans, shared expert insights on the disease, including risk factors, symptoms and important research in the pipeline.