June 24, 2013
Alarms around America are sounding this morning for more commuters than ever before – and we’re working with Contigo to arm those commuters with the right gear for the road. According to the 2012 National Household Travel Survey, the U.S. is more mobile than ever with 128.3 million reported commuters. Between work, social commitments, afterschool activities and never-ending errands, American
June 5, 2013
In the Mix…Giving Grads the Right Tools
Versatile and convenient home appliances are always wise gifts! This week, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in an NBC “Today Show” segment on nine gifts to give college graduates. The segment offered unique alternatives to traditional graduation gifts, and the Ergorapido Brushroll Clean was described as “amazing” and touted for its cordless, 2-in-1 design. Be sure
June 4, 2013
In the Mix…Frigidaire Professional Creates Blogger Advocates with “Gift Guild”
Who doesn’t rely on bloggers for recipes and cooking advice these days? To help support the launch of Frigidaire Professional’s kitchen countertop appliance line at Target this spring, the LCWA team has been busy building partnerships with 10 influential food and home bloggers. Dubbed the Frigidaire Professional “Gift Guild,” these bloggers received several appliances to test, gift to friends or
May 30, 2013
In the Mix…Counting Down To Summer with a Sweepstakes
Things are heating up, and we’re not talking about the temps! Our client Trex is currently hosting a sweepstakes that has brought fans flocking to Facebook! The “Countdown To Summer” Sweepstakes launched on May 20 and will run through June 17. In an effort to build brand awareness and increase its already sizable Facebook presence, Trex is giving away two