November 15, 2012
It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home. Our team worked closely with DIY Network producers to
November 7, 2012
In the Mix…Trex Distributor Meeting in The Big Easy
Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products
October 17, 2012
In the Mix…On the Road with Trex in 2012
Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo From coast-to-coast and places in-between, the LCWA team generated media interest for Trexat three of the top building industry trade shows this year. Here’s a quick recap… Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and
October 16, 2012
In the Mix…First Alert “Powers Up!” Twitter
This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party. First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number