July 20, 2012
Our team secured great online coverage for two products in the Frigidaire Professional line of small appliances. We worked with popular About.com’s housewares and appliances guide Mariette Mifflin as she wrote about her very positive experience with both products. The 12-Cup Drip Coffee Maker received a full 5-star rating in its review while the Tri-Blade Immersion Blender/Mixer earned 4.5 stars.
July 18, 2012
In the Mix…Pergo Partnership Proves a Doggone Success
Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws”YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive
July 10, 2012
Lights, Camera, Action – Lessons for Television Shoots
With Lara and Denise of Vermont Castings at the shoot! On June 26-27, our client Vermont Castings was in the spotlight during a television shoot at the company’s cast iron foundry and assembly plant in rural Vermont. I was on hand during the shoot, which captured more than 20 hours of footage, and can guarantee that it’s going to be a
June 28, 2012
In the Mix…Trex Kicks-Off “Summer Comfort” Sweepstakes
The signs of summer are all around: flowers are blooming, the sun is shining and people are lounging on their decks! To celebrate the season, and to increase the brand’s Facebook follower base, we worked with Trex to launch the month-long “Summer Comfort” Sweepstakes on June 20. Just by “liking” the Trex Facebook page and clicking on a special app,