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May 11, 2012

Proud to Toot Our “Horns”

Silver and gold…silver and gold…everyone wishes for silver and gold. Well, this week, our wish came true at the Publicity Club of Chicago’s 2012 Golden Trumpet Awards ceremony where LCWA was honored with three awards – one gold and two silver – for outstanding public relations programs. The First Alert teamnabbed a Golden Trumpet Award in the Issues Management category for
May 1, 2012

In the Mix…Mommy Bloggers Love the Eureka SuctionSeal

The LCWA Eureka team has been working with top mommy bloggers to get the word out about the new Eureka SuctionSeal vacuum cleaner, which features self-adjusting plates for powerful cleaning on hard floors and carpets. We partnered with a dozen bloggers to review the product and conduct giveaways for their readers. The resulting endorsements give great examples of how the
April 12, 2012

In the Mix…The Inside Scoop on Outdoor Living

Interesting statistics and anecdotes can be effective ways to capture media attention. Just in time for outdoor living season, the LCWA Research Group conducted a survey of 1,000 US adults on behalf of our client Trex. This survey explored consumer preferences about outdoor living products and delved into how people like to spend time outside during warm weather. Among the
November 14, 2011

In the Mix…A Decked-Out Photo Shoot

Images, images, images! If there’s one thing we hear repeatedly from media, it’s the need for high-resolution, editorial-quality photography. That’s why we were excited to coordinate the photo shoot of the $20,000 rooftop deck makeover done for the winner of Trex’s recent Designer Deck Contest. The “urban oasis” created by home design expert Eddie Ross features beautiful, low-maintenance decking and