Home Products

July 26, 2010

Spokespersons 101: Selecting the Best “Face” for Your Brand

Public relations is all about creating third-party credibility – and one of the most effective ways to accomplish this goal is to work with a spokesperson. Within the past few months, I’ve secured three different spokespeople on behalf of our home industry clients. Through these experiences, I’ve learned the following guidelines for picking the perfect personality to inspire trust and
July 22, 2010

Two for the Times

Two LCWA clients were featured in placements in today’s New York Times Home Section! The Electrolux Ergorapido stick vacuum was highlighted as a great pick for college-bound students, including a great picture, quote from the company spokesperson and link to purchase. In the same section, the Grohe Rainshower Collection of colorful shower heads was featured with a great picture and
June 17, 2010

Another Successful LCWA Media Tour

This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
March 17, 2010

Two LCWA Clients Featured on “Today”

This week got off to a great start, as two LCWA clients were featured on the “Today Show” from the floor of the International Home and Housewares Show! MJSI’s HydroRight water-saving toilet converter and Eureka’s Pet Expert vacuum were both featured in this segment by contributor Lou Manfredini on the highlights of this year’s show. Congratulations to our hard-working account