July 10, 2012
With Lara and Denise of Vermont Castings at the shoot! On June 26-27, our client Vermont Castings was in the spotlight during a television shoot at the company’s cast iron foundry and assembly plant in rural Vermont. I was on hand during the shoot, which captured more than 20 hours of footage, and can guarantee that it’s going to be a
June 28, 2012
In the Mix…Trex Kicks-Off “Summer Comfort” Sweepstakes
The signs of summer are all around: flowers are blooming, the sun is shining and people are lounging on their decks! To celebrate the season, and to increase the brand’s Facebook follower base, we worked with Trex to launch the month-long “Summer Comfort” Sweepstakes on June 20. Just by “liking” the Trex Facebook page and clicking on a special app,
June 18, 2012
In the Mix…First Alert Hits 15,000 Facebook Fans!
The First Alert Facebook page has reached 15,000 fans! Last summer, the page had only 1,046 fans, but now – just one year later – it has grown to be the number one brand page in its industry. The LCWA team has continued to develop the First Alert fan base by posting engaging content and creating several opportunities for fans,
June 13, 2012
In the Mix…First Alert Celebrates Dad – And Safety
Father’s Day is just around the corner, and to help celebrate Dad – and spread the word on safety – we’re helping our client First Alert conduct its “Dad is #1” sweepstakes on Facebook. For this contest, we’ve once again teamed with Duracell, requiring contestants to “like” both companies’ pages to enter. These co-branded efforts have been successful at building the