March 29, 2011
The home media landscape has evolved dramatically over the past few years – with the increasing importance of online publications, the explosion of reality makeover programming and the advent of social media. During a recent LCWA professional development brown bag, we discussed the latest trends on the homefront and how to tailor our pitches to meet the needs of today’s
December 20, 2010
Products that Perk Up the Holidays
Each year, millions of television viewers eagerly anticipate Oprah’s “Favorite Things,” Ellen’s “12 Days of Giveaways,” and Rachael Ray’s “Faves.” How do these busy hosts learn about the year’s hottest new gadgets and gizmos? As you know, often from PR pros! Unlike paid television product placements, audience giveaways are a popular way to build excitement for products and brands, obtain
December 1, 2010
Lights, Camera, Action! Tips for a “Rockin’” Satellite Media Tour
Satellite Media Tours (SMTs) are a popular public relations tool for reaching broadcast media – and for good reason. A well-executed SMT can provide wide exposure for a client in a relatively short period of time. An SMT typically involves offering a celebrity, expert or company spokesperson for remote one-on-one interviews with television stations. The back-to-back interviews are conducted via
July 26, 2010
Spokespersons 101: Selecting the Best “Face” for Your Brand
Public relations is all about creating third-party credibility – and one of the most effective ways to accomplish this goal is to work with a spokesperson. Within the past few months, I’ve secured three different spokespeople on behalf of our home industry clients. Through these experiences, I’ve learned the following guidelines for picking the perfect personality to inspire trust and