Insights

RESULTS! They are the reason we get hired and the key to sustaining long-term relationships with our clients. Yet, far too often, they get relegated to an Excel spreadsheet and filed away in a client’s office somewhere, never to be seen again. While quantitative reports are certainly important, there are many other ways PR results can (and should) be “merchandised”

As I mentioned in my post on Friday, Facebook recently announced several changes for “pages,” which take effect on March 10. In addition to revisions to the page aesthetics and functionality – Facebook also created additional opportunities for organizations to interact with their fan base. These are my favorite new features, and ones I feel will really help to further

Many public relations professionals are managing brand pages and helping to “own” the social media sphere for their clients, so it’s especially important that we adapt to the new changes Facebook announced last week, and understand how it affects our pages. Here’s a sampling of what you need to know about the changes (effective March 10, 2011): Posts will no

At a recent media breakfast hosted by Business Wire, we had the opportunity to discuss how “Chicago’s Media is ‘Transforming’.” Here are some of the highlights. Hyperlocal-focus. News is getting hyperlocal – meaning that it’s more neighborhood and individual community driven than ever. An event that is happening in, say, Skokie may not be interesting to an editor at the