Insights

It seems like many moons ago that I came to L.C. Williams & Associates as an eager intern – and now, five years later, I’m honored to serve as the agency’s internship coordinator. We have a great internship program at LCWA; in fact, like me, many who started out as interns are now integral members of the team. Although much

Last week, I met with some of the best and the brightest public relations pros in the world. I attended the Public Relations Global Network (PRGN) meeting in Brussels, Belgium. More than 30 agency leaders from more than 30 cities attended the meeting. We spent time looking at our network goals, reviewing global new business efforts and finding ways to

The home media landscape has evolved dramatically over the past few years – with the increasing importance of online publications, the explosion of reality makeover programming and the advent of social media. During a recent LCWA professional development brown bag, we discussed the latest trends on the homefront and how to tailor our pitches to meet the needs of today’s

RESULTS! They are the reason we get hired and the key to sustaining long-term relationships with our clients. Yet, far too often, they get relegated to an Excel spreadsheet and filed away in a client’s office somewhere, never to be seen again. While quantitative reports are certainly important, there are many other ways PR results can (and should) be “merchandised”