Insights

There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, from developing key messages and issuing a press release to establishing a target audience and seeding products with media. In order to capture an increasingly distracted audience, your brand needs to take some extra steps to create a

The fast pace, always changing environment of PR can leave many wondering how to ensure success in agency life.  Here are six daily habits every PR agencyprofessional should adopt: Define Success Each Morning – Start each day with an action plan. Outline what must get done for the day vs. what would be nice to get done. Make it a

Using video is key to a successful marketing approach – especially if it’s live. Nowadays, we consume everything directly from our mobile phones, tablets or computers, bringing content right to our fingertips. And if you’re someone like me, who doesn’t have basic cable, I’m frequently livestreaming news and events online. According to Go-Global, by 2020, live streaming is expected to

Thought leadership is a marketing strategy that can help a company build a reputation and establish itself as an industry expert and authority. With an effective thought leadership strategy, experts can establish credibility for an issue, differentiate a business from the competition, and create positive brand interest.Customers and clients often prefer companies that are recognized as thought leaders because these