October 4, 2019
Using video is key to a successful marketing approach – especially if it’s live. Nowadays, we consume everything directly from our mobile phones, tablets or computers, bringing content right to our fingertips. And if you’re someone like me, who doesn’t have basic cable, I’m frequently livestreaming news and events online. According to Go-Global, by 2020, live streaming is expected to account for 82% of all internet traffic. If you want your news or event to reach more people, you have to make it accessible online. But, where do you even begin?
Here are some helpful tips to get you started:
- Utilize livestreaming tools: Thanks to live video broadcast tools available today, you don’t need any fancy equipment to broadcast live video. As long as you have a working camera and microphone built in to your computer or smartphone, you’re smooth sailing. Consider social channels like YouTube Live or Facebook Live, as well as tools such as Wirecast and Restream.io, where you can broadcast to multiple streaming platforms simultaneously.
- Set the stage: Before going live, pick an optimal location from which you’ll broadcast your stream. Identify a location with the best lighting and avoid backlighting your subject. If outside, be mindful of the sun’s glare, which can make your live cast hard to see.
- Practice makes perfect: To alleviate some of the stress of going live, preparation is key. Find time to rehearse and test everything before going live – from your equipment to the Wi-Fi connection. You can even run a test before you go live to make sure everything is working well and that you understand the controls of the live stream tool you’re using.
- Spread the word: Market your livecast ahead of time by promoting on social media leading up to your event. Let your followers know the specific time and place you will be going live. And, don’t forget to record your live show so anyone who misses it can catch up later.
- Be creative:Find ways to weave in graphics, audio or video files. For example, a clock indicating event time remaining, or a simple graphic to identify a speaker. Tools like Wirecast allow you to add backgrounds, graphics, screen captures, video files and more during your live stream. You can even add remote broadcasters to join the conversation as well!
- Interact with your audience: One of the benefits of livecasting is that you can get real-time feedback from your followers. According to Facebook Live, users spend more than 3x more time and comment 10x more when the video is live. Bring the audience into the broadcast and interact with them by reading and answering comments.
Not only is live casting cost-effective, but it’s highly engaging and authentic as well. Following these simple steps will help you live cast like a pro!