September 30, 2019
To help prep parents and kids for back-to-school season, LCWA and the American Academy of Sleep Medicine conducted media outreach providing families with tips for a healthy sleep routine this school year. In conjunction with sleep hygiene recommendations for children, LCWA promoted the official sleep recommendations from AASM and drove parents to the online bedtime calculator, which allows users to enter their age and needed wake time to determine their bedtime for optimal health and success.
LCWA secured coverage with numerous outlets, including U.S. News & World Report, Newswise, Drugs.com, Healthday, Health News Digest and News Medical. Overall, this outreach increased awareness of sleep hygiene for children and families among consumers nationwide, drove traffic to the bedtime calculator and earned more than 16.8 million impressions.
To ensure you are sleeping enough on a regular basis, try the bedtime calculator for yourself!