Insights

How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such

Securing a broadcast segment is a big win in the PR world. Broadcast television is a great way to deliver messages to a wide audience in a short amount of time. Keeping it visually compelling, identifying strong spokespeople and staying on message contribute to the success of the coverage. There are plenty of tips and tricks to keep in mind

Coordinating a Twitter chat is a great tactic to generate online conversations about your client and its campaign. Based on your goals, chats are good for driving clicks to landing pages, increasing social followings, promoting new products or services, highlighting spokespersons and more. LCWA’s social media teamregularly coordinates successful Twitter chats for clients in numerous industries, accomplishing a variety of

LCWA’s Social Media and PR Team regularly recommends including Facebook Sweepstakes in our clients marketing strategies because they can help facilitate a number of goals and are an effective way to capture attention, engage your followers, gain new followers and improve your organic reach. Running a sweepstakes contest sounds easy on the surface, but a successful contest requires more strategy