Insights

Securing a broadcast segment is a big win in the PR world. Broadcast television is a great way to deliver messages to a wide audience in a short amount of time. Keeping it visually compelling, identifying strong spokespeople and staying on message contribute to the success of the coverage. There are plenty of tips and tricks to keep in mind

Coordinating a Twitter chat is a great tactic to generate online conversations about your client and its campaign. Based on your goals, chats are good for driving clicks to landing pages, increasing social followings, promoting new products or services, highlighting spokespersons and more. LCWA’s social media teamregularly coordinates successful Twitter chats for clients in numerous industries, accomplishing a variety of

LCWA’s Social Media and PR Team regularly recommends including Facebook Sweepstakes in our clients marketing strategies because they can help facilitate a number of goals and are an effective way to capture attention, engage your followers, gain new followers and improve your organic reach. Running a sweepstakes contest sounds easy on the surface, but a successful contest requires more strategy

As this industry (and the world) continues to progress in the digital age, influencers are being tapped more than ever by brands to help share their key messages, build awareness and generate sales. While the industry is ever-evolving, there are definitely dos and don’ts that will stand the test of time. I’ve worked with influencers on a variety of campaigns