Insights

We have been lucky to have Derek Baker as our LCWA intern this winter. Here, Derek outlines some of the things he has learned from the experience.  Over the last few months, I have had the opportunity to work as an intern at LCWA.  I learned valuable lessons regarding public relations and what it means to be part of a

Whether your client is more suited for readers of People or Professional Remodeler, there’s one place that virtually all audiences turn to for information and entertainment: YouTube. While video ad production was once reserved solely for big brands with big budgets, it is now a scalable, essential component of any integrated public relations and marketing program. Need proof? During the

Part of earning the trust of our clients and media contacts is providing error-free work. We pride ourselves on mastering the details, and even have a rule that any external materials must be proofed by “two sets of eyes” before they go out the door. We recently gathered our Chicago PR team together to discuss top tips for proofing to

Someone once told me you need to slow down in order to speed up. But how could that be in a workplace where multitasking is almost expected? Let me explain. Multitasking is not about piling on the work to the point of exhaustion. Rather, it is about channeling your energy in an efficient and effective manner so that you can